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If you're new to the platform and need help setting up a personal account, check out our guide to learn what you need to know about using LinkedIn.
Now that your page is live, it’s important to keep it up to date.
Choose a cover photo that is visually dynamic, capture’s people’s attention, and lures them in to take a closer look at your Page content. LinkedIn is one of the top social media and professional networking platforms. -company-name or company-name-). Keeping your profile information accurate and posting regular updates will only serve to improve brand reputation and increase the number of applicants interested in your job openings. By giving access to multiple team members, you can ensure that your page will always have someone managing it effectively.
For example, if you want to promote an event, hype a sale, or draw attention to a specific promotion or piece of content, make it a featured update so more people see it. Before you get started, you will need a few things. Once your page is published, you will be able to add additional options to your page. The home page on a LinkedIn Company Page includes a cover photo, company updates, links to products and services, links to careers, and more. However, you will want to have a personal account that is fully filled out and has been active. While personal profiles have connections, company pages have followers. The aim behind not having a personal profile is to hide your identity and Facebook has provided that solution in their customer support help page. She has directed marketing programs for…. What are the main goals of my company page? Many brands choose to change their banner images periodically to promote their current marketing campaigns. Connect with Susan on Twitter, Facebook, LinkedIn, or Google+.
Interested in engaging with the team at G2? First, enter your business name with the full title case as you want it to appear on your LinkedIn company page. The button for creating your page is something that was moved around after the last LinkedIn update, so you might have a little trouble finding it if you don’t know where to look. This includes basic company information, as well as a logo, branded cover photo, and any other content you want to include. You can set up a page with any personal account, whether you are a Premium member or not. Must not include more than one consecutive hyphen (i.e. Create a LinkedIn page. With that in mind, make sure the first product on your Products and Services page is the one that you want to promote on your home page. This is the “sales” section of your LinkedIn Company Page, so go ahead and try to sell the benefits of your products and services. Keeping your profile information accurate and posting regular updates will only serve to improve brand reputation and increase the number of applicants interested in your job openings. A brief description of the company is included near the bottom of the page. Can be a lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode.
Secondly, you will need to add a logo. You may note in the image above that it gives you an additional option if you are trying to create a University page.
Whereas Facebook exists to remind you of your second cousin’s upcoming fall wedding, LinkedIn is a more appropriate location for job updates, professional insights, and networking with colleagues, friends, and industry leaders.
Typically, it is best to put a square version of your logo here, again without words as in most cases the text won’t be readable. Once you have all you marketing materials prepared, you're ready to create your page. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free.
Cut through the noise and dive deep on a specific topic with one of our curated content hubs. Right now on your LinkedIn company page, the only thing identifying that this page belongs to you is the company name.
This is also the way LinkedIn will organize you as a company versus an individual. Setting up your business page via your own profile will automatically make you admin of the page, although you can add more admins later. Tip: The person who is going to manage your company’s LinkedIn page must first have their own personal profile. She has been a speaker on the topic of social media all over the United States and worked with clients around the globe. Use the LinkedIn Company Page targeted updates feature to make certain updates visible only to segments of your follower audience.
A LinkedIn Company Page gives a business a fantastic opportunity to promote its products and services, recruit top talent, and share important, interesting, and useful updates. LinkedIn is the world’s leading social platform for business professionals.
If you’re not already online, log into your LinkedIn profile.
networking with colleagues, friends, and industry leaders, learn what you need to know about using LinkedIn, Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager), Use LinkedIn Marketing to Transform Your Business, How to Use LinkedIn: Must-Have Tips for Professional Success. Subscribe to keep your fingers on the tech pulse.
Think of your company profile as just another channel through which you can share company news, upcoming events, webinars, and blog posts.
If you are wondering how to create a LinkedIn Company Page, this step-by-step guide will help you get set up and ready to go so you can start building your company presence. Susan has authored numerous business books, including the highly popular 30-Minute Social Media Marketing and Content Marketing for Dummies.
Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative, Inc., a marketing communications company. It's most likely that your company falls under one of the first two options. The cover photo appears at the top of the home page of your LinkedIn Company Page.
If your first pick for URL is taken, try a different variation of that same concept. Update your profile image and banner.
LinkedIn: A website full of business professionals, job-seekers, senior-level executives,... LinkedIn’s primary purpose is to connect business professionals all across the world. I explained to her that your personal LinkedIn profile is a way for you to connect on a personal level online. You might want to make it a single word without the dashes or match it to the URL of your other social media accounts.
(Image credit: Getty Images via @daylife). Another is the company life page where employees can share what it is actually like to work for your company. Start creating useful, meaningful, interesting, or entertaining content that your target audience wants to read and see. Ask your employees who have LinkedIn Profiles to identify within those profiles that they work for your company. One of these advanced features is a jobs page where you can list company openings. Here's what you need to know to get started. The first step is to add a cover image.
You will also have to choose the URL you want visitors to search in order to find your company on LinkedIn. Your LinkedIn Company Page includes a Products and Services tab where you can share images of your products, descriptions, links to purchase them, and more. You can choose any image you'd like as your banner image. When she is not writing, creating, and speaking, you can usually find her doing one of her two favorite hobbies - reading and baking. Furthermore, be sure to use keywords, so people can find your LinkedIn Company Page through relevant searches. You can add a tagline, as well as set a call to action for your page. By clicking on this icon you will see a new menu with items such as Talent Solutions, Sales Solutions, and Post a job.
You can change or update these later on as your business changes and grows. Feel free to add any high-quality groups that are relevant to your targeted audience on your LinkedIn company page. Go to your LinkedIn homepage and find the "Work" icon that looks like a small grid on the top-right of your screen. company--name) and can't have a hyphen at the beginning or end (i.e.
Read this article to learn what steps are necessary to create a killer LinkedIn business page. Now it is time to add some specific details to your LinkedIn company page. LinkedIn has 200 million members. For business owners, the platform can be used to drive brand awareness, advertise job openings, and connect with qualified talent - free of charge. Scroll down to the bottom of that list and click on Create a Company Page. If you decide to use LinkedIn as a recruiting tool, be sure to add the Careers page to your Company Page or you’re missing a big opportunity. If you set up an account for the first time just to make a company page, you might have to wait for a couple of weeks before setting up your company page. The good news is that you don't have to dedicate all new resources towards creating content solely for your LinkedIn page.
Anyone with a company name and company email address can create a LinkedIn Company Page within minutes. Your time is valuable. A business page is different. After your about section is complete, you will also want to choose your specialties. Every company URL will follow the same format: linkedin.com/company/company-name. Most importantly, keep the content on your LinkedIn Company Page fresh, useful, meaningful, and interesting to your audience and actively engage with your followers or your Page will have no chance at success. This is much shorter and easier to remember. It’s the leading social networking site for professionals, so business-to-business companies should absolutely create Company Pages as soon as possible. This is a critical part of your business page and will help people identify how you can serve them, if your company is a good place for them to work, and more. On this page, you will fill out all of the basic information about your company including the name, industry, size, and website. Choose those that reflect a true area of specialty for your business. Because this shows up as many different sizes throughout LinkedIn, and displays differently on mobile and desktop, you will want to avoid any image that has words or text. She speaks about marketing at events around the world and is often interviewed by television, radio, print and online media organizations about marketing, branding, and social media. All Rights Reserved, This is a BETA experience. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. LinkedIn will automatically fill this in with dashes between each word from the company name that you entered, but you can change this to make it more brand-appropriate and easier to type. Stick to an image that represents your brand and colors in a visual way. What are the key benefits that I provide. LinkedIn recommends that all cover photos are displayed at 1536 x 768 pixels. Once they take this step, they’ll appear as employees on your Company Page where visitors can learn more about them and connect with them. Pick between small business, medium to large business, showcase page, or educational institution. Another is the company life page where employees can share what it is actually like to work for your company.
This is a good opportunity to direct them to a landing page to direct them into a conversion funnel. Next, it is time to tell what your company is all about. Here are the guidelines LinkedIn requires for your company page URL.
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